Kim Kardashian Hollywood CSP case study
Language
1) What is the objective when playing the Kim Kardashian: Hollywood game?
The goal of Kim Kardashian: Hollywood is to gain as many fans as possible by doing well on projects, getting attention from Starnews, and dating to get to the A-list.
2) What is an A-list celebrity? Why is it important in Kim Kardashian: Hollywood?
An A-list celeb is any person with an admired or desirable social status. In Kim Kardashian: Hollywood its important because the aim of it is to work your way up the celebrity scale from Z-List to A-List.
3) How do you download the Kim Kardashian: Hollywood game?
On the app store and google play
4) What is the narrative or storyline of Kim Kardashian: Hollywood? Where is it set?
It is set in the United States, because of the name Hollywood in the title, the main objective is to become an A-list celebrity to make your way to become the most popular celebrity
5) What characters can you play as? What characters appear in the game?
You can customise you character and then you have the NPC's (non playable characters) these are the people who give you the objective and they can be dated and have conversations with
Audience
1) What audience pleasures are provided by the game? Use Blumler & Katz's Uses and Gratifications theory.
This is more of a personal identity
2) Why is the game so addictive for audiences?
Because it includes peoples favourite celebrities and it gives a peak into the life of the living the Hollywood life style
3) Applying Stuart Hall's Reception theory, what is the preferred reading for Kim Kardashian Hollywood - how do the producers want the audience to react to the game? For the oppositional reading, why might someone dislike Kim Kardashian Hollywood?
People might dislike it because lacks action in the game because this game is just about going and trying to become and A-list celebrities at the same time it has micro-transactions for the game which are actually really expensive for a monthly subscription on a mobile game
4) Why does James Liu think Kim Kardashian: Hollywood is so successful?
Because it included the name of Kim and also they had many downloads and the game featured micro-transactions which makes it so that they get paid every month while the consumer pays every month
5) What does James Liu suggest is the reason players keep coming back to the game?
Apparently because he thinks that it is unique other than the other games like the ones where you collect and push buttons.
Representations
1) What representations of women can be found in Kim Kardashian: Hollywood?
Different types like ethnicity and race as they make it a customisable characters
2) What representations of race, ethnicity or sexuality can be found in the game?
They include all types of race, ethnicity and sexuality
3) How does the game both reinforce and subvert stereotypes in the media?
it does it by doing things like having the male do certain task as well as for the females, this shows the difference on the objectives they have to do like different genders sometimes have to do separate tasks and sometimes they do the same
4) What does the game suggest regarding modern perceptions of celebrity and how to get famous?
that fashion is the more modern way to get famous
5) How might someone criticise the representation of celebrity in Kim Kardashian: Hollywood?
her character in the game is too exaggerated
Industries
1) How much does Kim Kardashian: Hollywood cost?
$53 million to $80 million
2) How does the game make money?
$130,000 a month
3) What subscriptions are available to Kim Kardashian: Hollywood?
they are all monthly subscriptions and they cost more depending on what you want and how big the content is
4) How was Kim Kardashian: Hollywood marketed and promoted?
she had a large fan base and then went on social media to tell people about it so that people who followed her could see what she posted
5) How does Kim Kardashian: Hollywood use media convergence to cross-promote the game and the Kardashian brand?
as was said in the last question, she had a large fan base of people on social media following her so when she posted that she had a mobile game, people would go on and play the game that she announced
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