Daily Mirror case study- audience and industry

Language

 1) Write the definition of the following key language for newspaper front pages:

Masthead: the title block of the newspaper

Pug: something to catch the readers eye

Splash Head: the lead story

Slogan: sums up the ethos of the newspaper

Dateline: the date of the newspaper

Kicker: story at top of paper to draw interest in content

Byline: the author of standfirst article 

Standfirst: introductory paragraph usually in bold

2) How much does a copy of the Daily Mirror cost?

80p

3) What are the main stories on the CSP edition of the Daily Mirror (see above)?

Prince Harry and Kate Middleton, Measles Epidemic Fear and No MMR jab..No school

4) Why is the choice of news stories on the Mirror CSP front page typical of a tabloid newspaper?

because tabloid newspapers feature soft news and are mainstream which applies to their working/middle class target audience 

5) What is the balance on the Daily Mirror front page between images, headlines and text?

as the newspaper is a tabloid it features many images and not as much writing / text. this is to appeal to their working/middle class target audience

Audience

1) What is the target audience for the Daily Mirror?

the target audience is working/middle class people who are left wing and support the labour party. 

2) Why does the Mirror front page story appeal to the Daily Mirror audience?

because it mentions stories about schools and epidemics which anyone can relate to and interest them, from any class or background. this is why the Daily Mirror is mainstream. 

3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.

Blumer and Katz Uses and Gratifications theory states that 

4) Why are print newspapers generally read by older audiences?

because it features stories on the government and national news which would concern an older reader more than a younger reader. also because younger audiences don't usually go to print newspapers for their news as they can access it for free online and at their demand. 

5) How is the 'Wills and Harry royal rift' story on the double page spread constructed to appeal to Daily Mirror readers? 

as it focusses on gossip , as it shows which is soft news that attracts the daily mirror target audience. the image of kate and harry dominates the page as their target audience is interested in seeing images which adds to the gossip element.