I, Daniel Blake
1) What is independent cinema and how is it different to Hollywood blockbusters?
An independent cinema only exhibits indie movies and not blockbuster movies. this gives the indie movies the recognition it needs because most lack star-power
2) What is I, Daniel Blake about?
It is about a 59 year old man who has suffered an illness and is trying to get a job from the state, along the way he crosses paths with a single mother of two, Katie. Daniel Blake then is rejected a job and so is Katie, he decides to stand up and fight for his dignity. It has a strong political message about Britain in an age of government austerity.
3) Who directed I, Daniel Blake and why is this important?
the director is Ken Loach and he’s never had Hollywood success all because he’s never wanted it.This is because he likes to tell stories that represent the lives of ordinary working-class people and the social issues they face, for example unemployment, poverty and addiction. His films also have political themes. Rather than create films for entertainment or money, his goal is to expose and educate people to the issues that many people in society face.
4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign.
The film was premiered not in London, but Newcastle (where the film is set) to gain local support. Also the Labour Leader Jeremy Corbyn attended the London preere and people that had been denied benefit payments were asked to placard the event and ‘I, Daniel Blake’ was projected onto the Houses of Parliament ('guerrilla marketing') and in various cities.
5) What unusual or creative marketing methods were used to get audiences talking about the film?
The secret cinema youth organised a screening of the film in both London’s East End and Newcastle. The event was aimed at first-time voters and the event happened just before the 2017 general election
6) What was the estimated production budget for I, Daniel Blake and how much did it make at the box office?
£300k from the BFI) and can estimate it to be around £2 million.
7) How can independent films like I, Daniel Blake compete with Hollywood blockbusters like Doctor Strange?
Independent films like I, Daniel Blake compete with Hollywood blockbusters like Doctor Strange by having different target audiences, also by having completely bigger budget and Hollywood blockbusters have star power and this brings a bigger audience to watch the movie.
8) In your opinion, was I, Daniel Blake a success?
in my opinion , I think it was a huge success from the amount they made which was 5x more they were estimated with such a low budget with a total of £9M.
An independent cinema only exhibits indie movies and not blockbuster movies. this gives the indie movies the recognition it needs because most lack star-power
2) What is I, Daniel Blake about?
It is about a 59 year old man who has suffered an illness and is trying to get a job from the state, along the way he crosses paths with a single mother of two, Katie. Daniel Blake then is rejected a job and so is Katie, he decides to stand up and fight for his dignity. It has a strong political message about Britain in an age of government austerity.
3) Who directed I, Daniel Blake and why is this important?
the director is Ken Loach and he’s never had Hollywood success all because he’s never wanted it.This is because he likes to tell stories that represent the lives of ordinary working-class people and the social issues they face, for example unemployment, poverty and addiction. His films also have political themes. Rather than create films for entertainment or money, his goal is to expose and educate people to the issues that many people in society face.
4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign.
The film was premiered not in London, but Newcastle (where the film is set) to gain local support. Also the Labour Leader Jeremy Corbyn attended the London preere and people that had been denied benefit payments were asked to placard the event and ‘I, Daniel Blake’ was projected onto the Houses of Parliament ('guerrilla marketing') and in various cities.
5) What unusual or creative marketing methods were used to get audiences talking about the film?
The secret cinema youth organised a screening of the film in both London’s East End and Newcastle. The event was aimed at first-time voters and the event happened just before the 2017 general election
6) What was the estimated production budget for I, Daniel Blake and how much did it make at the box office?
£300k from the BFI) and can estimate it to be around £2 million.
7) How can independent films like I, Daniel Blake compete with Hollywood blockbusters like Doctor Strange?
Independent films like I, Daniel Blake compete with Hollywood blockbusters like Doctor Strange by having different target audiences, also by having completely bigger budget and Hollywood blockbusters have star power and this brings a bigger audience to watch the movie.
8) In your opinion, was I, Daniel Blake a success?
in my opinion , I think it was a huge success from the amount they made which was 5x more they were estimated with such a low budget with a total of £9M.
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